Advertising Archives

Also: 50 million Americans on Medicaid; two studies boost Plavix rivals; pediatricians say no erectile dysfunction drug ads before 10pm.

See original here:
A.M. Vitals: Genzyme Rejects Takeover Offer From Sanofi-Aventis

eMarketer estimates online spending by U.S. health-care and pharma companies will hit $1.52 billion in 2014.

See the original post:
Report: Pharma Digital Spending Growing — But Slowly

The proposed law in San Francisco would limit fast-food toy freebies to meals that met nutrition standards.

See the original post:
Would Kids Eat Fruits and Veggies To Get a Free Fast-Food Toy?

FDA Dings Novartis for Facebook Widget

The FDA’s guidance for promoting drugs and devices online and via social media hasn’t yet been released.

Read the original:
FDA Dings Novartis for Facebook Widget

Some parents say it’s hard to find generic alternatives.

Follow this link:
Why Novartis’s Triaminic Giveaway Reminds Us of the Tour de France

One sales rep told a fake customer that she’d “pretty much get” breast cancer.

Follow this link:
Listen to Consumer DNA Test Company Sales Reps Behaving Badly!

A study by University of Wisconsin, La Crosse researchers doesn’t find much to “toning shoe” claims.

See the article here:
American Council on Exercise: Study Finds Toning Shoes Don’t Work

The public comment period on the FDA’s proposed rules ends Monday.

More:
How Should TV Drug Ads Talk About Side Effects?

The New York State Legislature passed a bill yesterday that will increase state taxes on a pack of cigarettes by $1.60.

Visit link:
Want Cigarettes in NYC? A Pack Will Cost You More Than a Ten Spot

Researchers wanted to know whether Dora the Explorer and Shrek actually had any pull with kids.

Read the original here:
Kids Think Shrek- and Dora-Endorsed Snacks Taste Better

 Page 1 of 3  1  2  3 »